They may be
unknown, but it
doesn´t mean they´re
any less dedicated

There’s an unknown breed out there.
Who go about their training without
anyone noticing. They may not be world
champions, but that doesn’t stop them
getting up every day and giving it their
all. They train because they have to. Like
you and I have to breathe. Day in. Day
out. There’s no talk about what they do.
No trophy at the end of the day. No
praise from fans on social media. Just
the satisfaction in knowing they’re
better than they were yesterday.
 
They are the unknown.
The unrelenting.
The unstoppable.

They
are the
unfollowed

It´s time to
celebrate them

SEE THEIR STORIES
GET INVOLVED
BE CELEBRATED

We’re celebrating unknown athletes who train their way. See how they dedicate themselves to their training below. If you too want to be celebrated, share how you train via #TheUnfollowed and you could feature alongside other unknown athletes and be rewarded with PUMA gear.

HOW TO SHARE
YOUR TRAINING

1. Take a photo or video of how you train
2. Upload to your social feed
3. Tag it with #TheUnfollowed